Despite the hit to the economy
due to the COVID-19 pandemic, demand for housing is still incredibly strong.
Strategies such as employing virtual technology, staging, and moving out can
help real estate agents in this age of social distancing.
Here are some of the insights as
per the
report by the National Association of Realtors:
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| Here Is How You Should Market Your Real Estate Business By Working From Home |
● 44% of all home buying
processes start online
● 36% of people look at online
videos in their home search
● 58% of all buyers find their
home on a mobile device
It shows that your existing and
potential clients prefer digital platforms to search for a home, and they
expect you to be there.
During the coronavirus pandemic,
real estate agents have found ways to sell homes while staying safe. Here is a
list of six essential real estate marketing ideas to help ensure your business
stands out while working from home.
1- Build A
Consistent Marketing Plan
Your marketing plan should
clearly define the direction of your real estate business.
The best real estate marketing
plan should include the following:
● Marketing Goals: Create a layout of how you will
achieve your marketing goals. For example, one of the goals is to get 30% more
seller clients than last year. In this case, you can include email marketing as
a strategy to reach your target clients.
● Create Buyer Persona:
Understand your target audience. Figure out if they are first home
buyers or renters. Your buyer persona should include this information along
with age, demographics, gender, etc.
● Know Your Geographic Area: Use demographic data to
attract new leads that live or are relocating to your area.
● Analyze Market Competition: Analyzing the best and
the worst of your competitors will help you figure out what works for them.
Then, you can shift your activities accordingly for better results.
2- Create
A Professional Website
The first interaction between you
and your clients mostly happens through your business website.
Create a website to list all of
your properties. Optimize it by location, neighborhood, and other relevant
keywords.
An SEO-focused website will help
your prospective clients to find your properties through a search engine.
3- Take The
Help Of Affiliate Marketing
Affiliate marketing is one of the
best ways to sell your properties. Websites like 100commissionrealestate offer
100% commission to agents who help them sell their properties. You can also
adopt a similar model to sell your properties.
One of the best advantages that
affiliate marketing offers is that you don’t need to pay any money to the
agents until they actually complete a deal. This is one of the easiest ways to
grow your business.
4- Engage
Your Business On Social Media
Real estate social media
marketing is essential for realtors to reach out to their target audience.
Social media marketing allows them to engage and connect with their customers
and prospects.
● Instagram: Post photos and videos of real estate on
your Instagram page. Interact with others by searching for trending hashtags
and analyze the actions of your competitors to get ideas.
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| Here Is How You Should Market Your Real Estate Business By Working From Home |
● Facebook: Use Facebook to advertise
your real estate business online. First, prepare your ad campaign, which
corresponds to the main objective of your ad. At the ad set level, decide the
budget, define your target, placement, and bid settings. In the end, add
creative aspects of your ad, such as title, copy, image, and
call-to-action-buttons.
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| Here Is How You Should Market Your Real Estate Business By Working From Home |
● Twitter: Use the Twitter search tool to find popular
hashtags that you can use in your posts. It also helps find relevant posts to
comment on, like, or to interact with other popular agents and potential
buyers.
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| Here Is How You Should Market Your Real Estate Business By Working From Home |
5- Add Social
Sharing On Property Pages
Home shoppers are usually eager
to share top housing pictures and blog posts with friends and family. Thus, adding
social sharing buttons on your pages makes it quick and easy for your
potential clients to share your listed properties on multiple platforms.
Either place these buttons at the
bottom of the page or have them floating on the website.
Adding social sharing buttons on
your property page also helps to increase the visibility of your website on
search engines, and thus, increases organic traffic.
6- Make
Yourself Easy To Contact
The contact form is the beginning
of your relationship with your potential clients. Make sure to put your contact
information on every page of your website.
Try to keep your contact information
short, sweet, and to the point without adding too many barriers between the
potential clients and the contact information that they want.
Users who visit your contact us
page generally want to learn more about you. Think about how you want your
contact information copy to reflect your brand. If your clients are casual,
fun-loving, consider a light-hearted tone for your contact information.
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| Here Is How You Should Market Your Real Estate Business By Working From Home |
7- Create
A Virtual Tour
Considering the current scenario,
a video walkthrough of a property is a must.
Various online software
facilitates a virtual home tour. Zillow
3D Home is one such app that allows you to upload home tours to boost your
listings. Some other tools that help create 3D virtual tours, property scans,
and live tours are Matterport, Cupix, and EyeSpy360.
Final
Thoughts
The real estate industry is a
profitable market that offers various opportunities for realtors to increase
their income. On one hand, some platforms let real estate agents avail 100%
commission. On the other hand, social media marketing allows agents to promote
their real estate business.
Making the best use of marketing channels such as email marketing,
online advertising, affiliate marketing, and social media content marketing,
you can differentiate your agency from the competition. As you leverage these
marketing ideas to your advantage, you will start generating more leads, sales,
and revenue.