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| 9 Reasons To Choose Custom Printed Boxes In The UK Market |
Are you looking for a safe new
home for your product? We’ve got you covered in this blog post!
There is a myriad of companies in
the United Kingdom that cater to all your packaging needs. Whether your product
falls in the category of food or fashion, they have got it covered.
You can now find the perfect home
for your product in a vast range of custom boxes that are not limited to
cosmetics boxes, metalized boxes, retail boxes etc. You can now opt for a
packaging company that boasts state-of-the-art printing and packaging
techniques to meet the ever-growing needs of the market. Also, a highly skilled
team is required to ensure customer satisfaction as well as the timely delivery
of all the goods they provide.
From design to production, your
packaging company should be there every step of the way to ensure that your
perfect product gets the perfect packaging. Furthermore, the professionals
should think outside the box to keep your product safe inside the box.
If you’re still questioning why
you should choose custom printed
boxes for your product, we’ve got the answers.
First Impressions
This won’t be the first time you
hear this but, as they say, your first impression is your last impression; and
that is exactly why your product needs a box that stands out and simply shouts
individuality. You wouldn’t show up to a party in your pyjamas, would you? Then
why should your product show up in drab packaging? A custom box is a great way
to make sure that your product makes a good, lasting impression. According to
Forbes, 60–80% of consumers do not go back to the same business even if they
were satisfied with the product because there was no “wow” factor.
Sustainability
Are you worried about your
product packaging, leaving a lasting carbon footprint? Keep reading.
Your packaging products should be
made out of mostly recyclable or biodegradable components so that you don’t
have to stress out about being the cause of wastage. If your brand aligns with
being eco-friendly, you can consider going for Kraft boxes with a “natural”
cardboard texture. Many larger brands use the natural texture of cardboard with
their natural, organic, sustainable and environmentally friendly image.
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| 9 Reasons To Choose Custom Printed Boxes In The UK Market |
Added Value
When spending money, most people
look to get the most out of their purchase. A custom box gives your product
that extra “oomph” and makes it more appealing to the customer. While they say
that it’s wrong to judge a book by its cover, most consumer products see a rise
in their sales just by upgrading the packaging the product comes in. 61% of
customers say they are much more likely to repeat purchase of a luxury product
if it came in premium packaging, and this is exactly why you see major
businesses putting a lot of thought into the presentation of their product.
Premium, beautiful packaging is an easy and impactful way of telling your
customers that they made the right purchase, and to get them to repurchase in
the future.
Building Brand Loyalty
Building a relationship with your
customers goes a long way. Customers are known to repurchase from brands that
they feel connected to. The easiest way to do that is to print your brand’s
mission on the product packaging. Letting your customers know what your brand
represents, the causes it supports, and its mission plays a huge role in making
emotional connections and ensuring returning customers.
Show Off Your Products
You’ve put endless hours in
making sure that you develop a product that meets its required standards, why
let something like packaging hinder your efforts? With a range of boxes
available in the market, you can choose to show off your product in the best
way possible. For the in-store advertisement, you can choose from a diverse
range of display boxes. Even the smallest box with your brand’s logo and colour
palette on it can tie into your entire in-store setup.
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| 9 Reasons To Choose Custom Printed Boxes In The UK Market |
Form & Function
Frequently it becomes very
difficult to take both form and function and put them into one product. With
custom packaging, the stage that your product is presented can also be turned
into a space that makes it safe for your product to be transported. The perfect
fit, cushioned protection and the right dimensions can do wonders when merged
with your brand’s logo and colours. Don’t just deliver your product safely,
deliver it with panache. Creative packaging takes on both of these concerns!
Build An Impact On Social Media
Youtube is flooded with videos of
reviewers unboxing new products. The videos themselves are called “Unboxing
Videos” as they take you through the entire experience of coming face to face
with a new product, and the first thing they talk about is the box itself that
the product comes in. Around 4. 55% of those who watch unboxing videos claim
the video convinced them to purchase the product. Think of it as you not only
selling the product itself but selling the entire experience that comes with the
product from the minute your customer sets their eyes on the box, to the point
where they get to the product. An estimated 40% of consumers would share an
image of your packaging on social media if it were unique or branded.
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| 9 Reasons To Choose Custom Printed Boxes In The UK Market |
Marketing
Not only will your product gather
more attention, but good packaging can also double as a marketing tactic. The
packaging is the first look that your customer gets at what you’re selling, and
that truly is a make or break factor. If you can tell your customer what your brand
represents in that first look that they take at the product, you’re well on
your way to a successful sale! The easiest way of delivering your message to
the customer is to copy it onto the box that your product comes in.
Solidify Your Branding
Are you selling more than one
product under the same brand? What better way to tell your customers than to
slap your logo all over the packaging? Customers are more inclined to buy
multiple products from the same brand if their experience with the said brand
has them satisfied. The simple act of putting your logo and colour scheme on
the packaging gives your customer the sense that this product belongs to a
company that they can rely on for delivering quality products. A good example
would be Coca Cola. While the company sells a large number of products, each
one of them has a clear indication as to which brand these products are
manufactured by, which, in turn, drives the Coca Cola fan base to purchase
their other products as well.
To wrap it up, custom packaging is
more than just a box that product comes in. It gives your product a personality
and makes it stand out among many other products of the same niche. With fierce
competition in the business industry, one foolproof way of making your
customers blown away is to “wow” them at first glance, and delivering your
product in a box that just does that, will serve its purpose. From quality
assurance to the safety of your product, custom packaging has got you covered!