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| 7 Unavoidable Trends In Digital Marketing In 2020 |
No matter which industry you are
serving or what are the products and services you are providing, you cannot
ignore the digital marketing trends. A few years back, companies needed only a
website and a good Facebook page. Now the rapidly evolving digital landscape is
making it hard for them to keep up with the market.
We are now living in a time where
the marketing technology is moving very fast and customer interest, as well as
behaviours, is very hard to predict. The same traditional method will not work always,
and you have to work according to recent trends. If you do not adapt to new
trends, then you will be left at the back.
Read on to know about seven digital marketing trends in 2020 that you
cannot avoid:
1. Artificial Intelligence Will
Transform The Digital Marketing Landscape:
We can’t talk about 2020 PPC
without AI. It’s not surprising that a large number of digital marketing companies in Bangalore are investing in AI as
well as machine learning tools in recent years. The big part of PPC success depends
on automaton tools to help the relevant decision-making frameworks. In this
year 2020, machine learning, as well as artificial intelligence, will pick up
very rapidly. It is because AI is creating analytics and doing complicated task
quicker as well as better than that of humans.
2. Facebook Is Peaking Rapidly:
Facebook is no longer a social
media kingpin. As per digital marketing
agency in Bangalore, Facebook is losing its ground as younger demographics
prefer visual and highly interactive experience provided by other social media
sites like Instagram, Snapchat etc. It is, therefore, necessary for all digital marketers to look where their target audience is and might be Facebook is not
suitable for some of the campaigns.
3. Capable Marketers Are Using
Varied Platforms:
Most of the SEO company in Bangalore,
are predicting that in 2020 most of the smart marketers will test variable
platforms to interpret whether any single platform is beneficial for their
marketing strategy or not. Those platforms include all social media along with
other specialized platforms like Bing, RevContent, Advertise.com etc. In simple
words, all marketers will widen their PPC platform in this year 2020.
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| 7 Unavoidable Trends In Digital Marketing In 2020 |
4. Chatbots
Are Dominating:
Chatbots are AI software that
makes virtual communication with the users and help them in accomplishing their
digital marketing goals. When the system collects more and more data insights,
AI will learn more on consumer and services will enhance consistently. SEO
agency in Bangalore claims more and more businesses wish to initiate utilizing
chatbots nowadays.
5. Consistently
Reaching Target Audience:
In 2020 will give more priority
on focusing target audience at certain touchpoints all through its purchase
journey. Marketers cannot avoid considering how their campaigns are enhancing
the consumer well-being.
6. Video Content Is Unavoidable:
As per digital marketing company
in Bangalore, video marketing is no more an option, especially when you are
selling your products as well as services online.
7. Interactive Content Is The
Mainstream:
As per the survey, interactive
content is getting more and more efficient for educating the buyer. In 2020,
all digital
marketing agency in Bangalore will work with interactive content types like
quizzes, augmented reality ads etc.
Thus, we can say that 2020 is a
year where marketers need to broaden their horizons and restructure the old
traditional strategies.